Presented by House of Aces × ASON
Turn the window
into a legacy.
A commercial fan-growth pilot for the two-year moment—designed to leave the Philadelphia 76ers with stronger relationships long after the attention spike.
A commercial fan-growth pilot for the two-year moment—designed to leave the Philadelphia 76ers with stronger relationships long after the attention spike.
LeBron James and Jaylen Brown create urgency, visibility, and a new buyer wave. The commercial question is whether those buyers become repeat members, premium guests, community participants, and advocates in 2029.
The Sixers already have a marketing organization. This proposal is not a rescue mission. It is focused surge capacity: an outside commercial-growth unit that connects the moments your team already creates into repeatable fan value.
We will not claim credit for demand created by star power. We will be accountable for converting that attention into permissioned data, repeat behavior, higher-value experiences, and a fan relationship that survives the window.
Process-era and season-ticket households who need visible recognition, not another acquisition message.
New game, jersey, and content buyers arriving through roster attention; offer a clearer membership path.
Creators, fashion, music, and neighborhood networks that make relevance credible only when the team shows up with reciprocity.
Youth and student communities whose rituals, access, and pride can shape the next decade of fandom.
Corporate and occasion-led guests who need a sharper path from a single seat to a repeat hospitality relationship.
These are public-evidence-informed operating segments—not size claims or fixed personas. The engagement refines the sequence, not the premise.
Build on existing membership and reward primitives—Society 76, year-round engagement, and personalized reward patterns—to earn a second action, then a third.
Design the experiences and signals that identify an upgrade-ready guest before the opportunity disappears.
Connect creator, neighborhood, partner, and youth moments to a calendar that earns return behavior and respects the franchise’s public community commitments.
Use the peak to acquire and qualify more permissioned fan relationships.
Prioritize membership and renewal pathways while attention is highest.
Keep city rituals, youth pipelines, and premium behavior independent of any one athlete.
No org-chart proposal. No duplication. A defined partner lane that reports into the leadership structure already in place.
Commercial baseline: fan journey, current data capture, inventory, ownership, and leakage audit.
Prioritize the two highest-confidence conversion plays; publish the shared scorecard.
Launch controlled tests with a clear owner, audience, offer, and measurement method.
Read results, document the operating playbook, and make a go/no-go recommendation.
Membership progression, return behavior, permissioned data growth.
Premium conversion, merchandise attachment, partner activation outcomes.
Community participation, cultural credibility, earned advocacy—not vanity reach.
Society 76 already offers member-only events, in-game experiences, tiered gifts, playoff priority, and family/client-use customization.
Sixers announced ComAve to reward year-round engagement; NBA ID establishes a personalized rewards pattern across the league ecosystem.
The South Philadelphia arena joint venture includes public community commitments. Affordability is a national live-sports tension in YouGov research—not a Sixers-specific claim.
If we move forward, an optional discovery sprint can align these plays with existing membership pathways, partner inventory, and community guardrails—without delaying the first working session.
Give us the room to pressure-test the commercial baseline, select two live conversion plays, and return with the evidence for the next decision.